WEB DESIGN, WEB HOSTING AND WEB MARKETING

Gonzo Logic of Peoria, Arizona was created from the need to give the small business owner or self employed individuals a chance at leveling the playing field against their larger competitors and to help the less-technically inclined to take advantage of the Internet to market their businesses.

Vince Marino has brought this concept to many small and home-based businesses to hundreds of business owners across the country and he can do it for you. After 10 years of having my own web consulting business and 6 years in the mainstream advertising world as a media buyer for a national ad agency, I have seen how difficult it can be to own and operate a business, let alone trying to market it, especially for start-ups.

I just can't imagine how many of my fellow small businesses manage to survive without an IT department or Internet Consultant. Most that do have someone on their team that understands computers and the web, if they don't they won't last much longer.

Even though much of the hype and promises of the DOT COM era have crumbled and eroded away into memories of a happier time, I still believe in the value of the Internet both from a commercial standpoint where web marketing is critical to business surviving and from the originally intended purpose of information retrieval and sharing.

USEFUL ADVERTISING VENUE OR MONEY PIT?

So despite the economy's ups and downs, I still feel it is by far the best and most cost-effective way to promote your business and reach your potential customers, as long as you spread out your advertising purchases among the many different types that are pertinent to your business needs and most importantly, you have a yearly plan for advertising and not just when you have a few extra bucks...

If you want someone to remember your name or your business, you have to be in front of them on a year-round basis. Establishing your brand takes time unless you have an unlimited ad budget. There are thousands of ad opportunities out there on the web, unfortunately, the average business owner does not know these exist.

We are here to change that... "We Work The Web So You Don't Have To" not just another MEANINGLESS, CATCHY SLOGAN - it's our MISSION STATEMENT.

Being on the inside of this industry has taught me many lessons about the business world. Travesty's abound as multinational corporations and huge advertising agencies are charging their clients millions of dollars for ads that are totally worthless and not even targeted to the proper audience. They use terms like Paid Inclusion, Pop Unders, Pop Ups, Interstitials, CPM, CPA and PPC (hey isn't that illegal?) and make it so confusing to the client that they don't know what they are spending their money on or whether it is working for them.

MEDIA PUBLISHERS

Even worse are some of the giant media publishers themselves, whose total indifference to the advertiser shows through as soon as the contract is signed and the money exchanged.

This rings true in most areas of the web unless you are spending $10K or so and if you are not careful who you deal with. Remember, most media sales reps work on a huge commission so they don't always have your best interest at heart...sad but true

Now don't get me wrong - not all businesses online are jaded, and most will go out of their way to make the client happy, but their are a few "Evil Empires" (sorry g.dubbya) out there where you need someone like me to watch your ASS-ETS...

I have seen it again and again where an ONLINE ADVERTISING order is properly placed and by the time it gets published online, it has at least a half dozen mistakes that end up taking months to get fixed because of the tremendous "backlog".

Give me a break, please....I was born at night, but not last night ok? Save it for some knucklehead because I'm not buying it... unfortunately the un-educated business owner may not realize his order isn't showing up where it should be, or have the features he purchased...

You have to ask yourself "if they did it right to begin with, there wouldn't be such a tremendous backlog now would there?" Nuff said....can you hear me now? Do you call that Super, Smart? or Real? I'd call it Yellow. See More Here

Sure, mistakes happen, people are human and sometimes make mistakes, nobody's perfect, but the least these online portals could admit it to the customer instead of remaining quiet or denying anything is wrong, it must be, as I have heard a million times over the last 6 years "a systems failure that the engineers are working on" . I'm just thankful that these "engineers" aren't developing financial programs, medical or defense systems software....

CLICK FRAUD

This is why we have added yet another service to our offerings AD AUDITING/TRACKING. For a nominal fee, we will audit all of your online advertising purchases. This includes making sure the order is online within the time specified by the publisher, and to make sure it is 100% accurate. We can even track how many times your ad was visited by a unique visitor, the only true measurement of your ROI and ad effectiveness.

Some firms provide you with how many impressions you received (how many times your ad was displayed (not clicked on) and give you that number. It benefits them to tell you that you had 10,000 impressions (sounds impressive indeed) vs the actual 3 visitors that clicked on the link in the ad from those 10,000 impressions. Statistics are a great thing - no matter how you slice it, you can always make a negative a positive just by altering the elements of a pie chart or building a huge spreadsheet that nobody understands...but hey, it looks good right?

AUDITING YOUR ADVERTISING

Most of the time the data is accurate and ads are correct. Look the bottom line is you want to get what you pay for and what you are willing to check on.
Even if you are paying a few hundred dollars to a few hundred thousand, you kind of want to know in advance that it needs to be correct especially before your potential customers do...

The worst thing for me to see everyday is the way the that the unsuspecting small business owners are double-talked and convinced to spend money on ads or campaigns that will rarely, if ever, provide a suitable return on investment for the money they have to spend.

Why does this happen? Lack of knowledge and ignorance. Most people I talk to today have heard the buzzwords or use the techno speak as if it is a second language to them, yet they know not of what they speak and it puts a bull's-eye right on their wallet when the media salesman comes calling. It's truly a shame how people waste money because their ego's get in the way of sound business decisions.
That is one of the main reasons I am still around. I refuse to let people get screwed because they don't know any better. My mission statement, if you will, is simply this: 

We Work The Web So You Don't Have To...

SEMINARS AND PUBLIC APPEARANCES

For further information on having Mr. Marino (Dr. Gonzo) do a seminar or be a guest speaker for your group or business meetings, please call 623-972-6907 or email him for availability and pricing.
As part of my way of giving back to the community, I split the proceeds of any seminar or speaking engagement (including stand-up comedy) with any non-profit organizations using the seminars as a fund raiser. Business Groups, Chambers of Commerce and Trade Associations get a 25% discount off the normal rate. Call for current pricing.
 

WE WORK THE WEB SO YOU DON'T HAVE TO